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Online Advertising Glossary

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Referring Page - The web page that a visitor was previously at before arriving to the current page as a result of clicking a hyperlink on the previous web page.
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AdBizChat is a online meeting place for those interested in chatting about advertising. You can get a question answered or just join in on a advertising discussion with other publishers and advertisers in real time.
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Banner - A graphic that appears on a web page that is usually hyperlinked to an advertisers web site. May be in a variety of formats including GIF, JPEG, Flash, HTML, Java, JavaScript & more.

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