Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

Featured Term

Visit - A series of page requests by a visitor without 30 consecutive minutes of inactivity. The number 30 is arbitrary but most commonly used among web advertisers and publishers. Also called a session.

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CPD

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CPM

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A/E
AAAA
Above The Fold
Acquisition Cost
Ad Flight
Ad Network
Ad Server
Ad Space
Ad Units
ADU
Advertise
Advertorial
Affiliate Marketing
Affinity Marketing
Agency
Agency Discount
AIDA
AJAX
Ala Carte
Alt Text
ANA
AOR
Applet
ATL
Audited
B2B
B2C
Backbone
Bandwidth
Banner
Banner Burnout
Banner Exchange
Billboard
Bleed
Blind Link
Blind Traffic
Bounce Rate
Boutique
BPS
Browser
BTL
Button
Cache
Cache Bursting
Campaign
CASIE
CGI
Click Rate
Click Through
Click Through Rate
Clicks
Clickstream
CM&S
Comp
Comparative
Console
Contextual Advertising
Conversion
Cookies
Copy Writing
Copywriter
CPA
CPC
CPD
CPD
CPI
CPL
CPM
CPS
CPT
CPTM
Creative
CRM
CTR
Dark Site
Deceptive
Defaults
Defeating Cache
Demographics

Direct Marketing
Direct Response
DMA
DNS
Domain Name
End Date
EPC
EPV
Exclusivity
Exit Exchange
Exit Traffic
Extramercial
Flash
Flight
Forced Click
Frequency
Geotargeting
GIF
Hit
Hot Linking
House Ads
HTML
Hyperlink
IAB
Impressions
Incentivized Click
Insertion Order
Intermercial
Internet
Interstitial
Inventory
IP Address
IRC
ISDN
Island Position
ISP
Java
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JPEG
Jump Page
Keyword
Keyword Density
Landing Page
Lead
Lead Product
Life Time Value
Line Item
Log File
Loss Leader
Loss Leader
Madison Avenue
Make Goods
Max Loop Size
Max Time Length
Media Kit
MI
Mind share
Monetization
MRR
Netiquette
Newbie
Niche
Non Remnant
Opt In
Opt Out
OTS/H
Page View
Pay Per Click
Pay Per Impression
Pay Per Sale
PCI Rate
Pitch
Pixel
Platform
Plug-in
Point of Purchase
Pop Behind
Pop Under
Pop Up

Portal
PPC
Preemptable
Preemptive
Product Placement
Proxy Server
PSA
Psychographics
Publisher
Puffery
Rank
Rate Card
Reach
Readibility Test
Real Audio
Real Time
Referring Page
Regional
Registration
Remnant Space
Request
Return Visits
RFP
RFQ
Rich Media
Right hand read
Roadblock
ROC
ROI
RON
ROS
Rotation
RSS
SEM
SEO
Session
Shockwave
Skyscraper
Slogan
Snail Mail
Soft Sell
Spam
Spider
Splash Page
Split-Run
Sponsorships
SSI
Standards
Start Date
Statistics
Sticky
Subliminal
Supertitials
T1
T3
Tag Line
Targeted
TCP/IP
Testimonial
Text Links
TLD
TOM
Traffic
Trap Door
Unique Visitors
Unix
Up Sell
URL
USP
Valid Hits
Virual
Virual Marketing
Visit
Volume Discount
WAIS
Web Page
Web Server
Web Site
Webcasting
Webmaster
Webmercials
World Wide Web
Zine