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Online Advertising Glossary

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Opt Out - A process where by a user voluntarily agrees to stop receiving email, usually commercial, about a topic of interest.
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AdRatesOnline is a free B2B marketplace for the buying and selling of online advertising. Web site publishers can quickly create online media kits while advertisers can easily search or browse publishers listings for the perfect match.
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Inventory - The number of ad spaces available for sale on a web site during a certain time frame. Determined buy taking into consideration the number of advertisements on a page, the number of pages with advertisements and the number of page views during a specific time frame.

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