Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Regional - Often used to describe web page requests that originated from a similar geographical area. This is measured by analyzing a server's log files for requests from ISPs and then aggregating those requests by region according to the ISPs geographical location.

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CPD

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CPM

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AdBizStandards is a reference page of all the IAB proposed standards for online advertising media. Includes examples of each type of ad, dimensions, and names so you can be sure you are offering industry standard sizes to your advertisers.

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Ad Space - The space on a web page reserved for the displaying of advertisements. Typically at the top or bottom of a page or if a small advertisement in the right or left column. The most desirable ad space is above the fold.

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