Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Agency - An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client.

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AdNetworkStats is a resource for finding the average number of defaults and net CPM figures that publishers have reported from many major online advertising networks. Find out who has the highest CPM and the lowest number of defaults.

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GIF - The graphical interchange format (GIF) is a graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF images combined to create animated banners. These animated banners tend to generate higher click through rates than non-animated banners.

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