Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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PSA - A public service announcement (PSA) is an announcement serving the public interest and run by a web site at no charge when no other paying advertisements are available. For example, a health agency of the US government may run an anti drug message.

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CPD

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CPM

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AdBizEvents is a database of advertising events including seminars, trade shows, meetings, exhibitions & more. Get event names, dates, costs, and contact info.

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Ad Server - A computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.

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