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Agency Discount - A discount, normally equal to 15%, that is offered to advertising agencies that place an order on behalf of their clients. Many large companies establish their own in house agency in order to qualify for the discount when they place the advertisements directly.
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AdNewsDaily is a advertising news site updated throughout the day. Visitors can read the latest news headlines from around the Internet or search for news by many major companies. You can also launch a desktop news window that will automatically update itself.
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CPL - One of the types of CPA, a cost per lead (CPL) method allows advertisers to pay for every lead or customer inquiry that resulted from a visitor who clicked on a their advertisement. Prices typically range from $1 to $10. This is an ideal method of payment for advertisers who want to guarantee only the number of potential customers with an interest generated as a result of a advertisement. Also known as cost per inquiry (CPI).

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