Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

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Ad Units - A way of classifying ad types. Ad units on the Internet include banners, buttons, micro buttons, pop ups, skyscrapers, text links, interstitials, superstitials, etc. Ad units are usually defined by the IAB as voluntary guidelines.

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CPD

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CPM

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CPA - Cost per action (CPA) is one of the online payment models by which advertisers pays for ever action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of customers generated as a result of a advertisement.

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