Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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RFP - A request for proposal (RFP) is a term that may be used by an advertiser that is requesting some type of advertising arrangement with a web site.

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CPD

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CPM

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Comparative - An advertising appeal that consists of explicitly comparing one product brand to a competitive brand. Can be effective when one brand has a major advantage over another and they are priced the same.

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