Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

Featured Term

EPC - Abbreviation for earnings per click. Calculated by deviding the total earnings from click throughs by the number of clicks.

Newest Term

CPD

Popular Term

CPM

Add A Term

AdBizInfo Network

AdBizInfo
AdRatesOnline
AdNewsDaily
AdNetworkInfo
AdNetworkStats
AdServerStatus
myAdLinks
AdGlossary
AdBizStocks

AdBizStandards
AdBizEvents
AdJobsOnline
AdBizChat
iAdServer

Featured Site

AdBizStocks is a resource for getting quick access to stock and other financial information on publically traded advertising companies. Access links to quotes, charts, analyst ratings, SEC filings, annual reports, fundamentals, intraday, insider trading & more.

Sponsored By

Click Through Rate - The percentage of impressions that resulted in a click through. Calculated by dividing the number of clicks by the number of impressions. For example if a banner was click on 13 times after being displayed 1000 times, the banner would have a click rate of ( 13 ÷ 1000 = .013 ) 1.3%. This is also commonly know as a banners click rate.

Back To Main Page