Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

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Internet - From the term internetworking, the Internet is made up of multiple interconnected networks connected using the TCP/IP protocol. The Internet originated from what used to be known as the ARPANet created in the 1960s and 1970s.

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CPD

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CPM

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AdNetworkStats is a resource for finding the average number of defaults and net CPM figures that publishers have reported from many major online advertising networks. Find out who has the highest CPM and the lowest number of defaults.

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CGI - The common gateway interface (CGI) is a popular scripting language that enables programmers to create dynamic web pages. An example of a CGI powered web site feature might be be a web site's feedback form or banner rotation program.

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