Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Hyperlink - HTML code that when clicked on redirects ones browser to another web page. Most banners are hyperlinked to the advertisers web page.

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CPD

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CPM

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AdRatesOnline is a free B2B marketplace for the buying and selling of online advertising. Web site publishers can quickly create online media kits while advertisers can easily search or browse publishers listings for the perfect match.

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Boutique - An agency that provides a limited service, such as one that does creative work but does not provide media planning, research, etc. Usually, this refers to a relatively small company.

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