Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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ROS - Run of site (ROS) means a banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.

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CPD

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CPM

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Bounce Rate - Used in web site traffic analysis. Represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

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