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Online Advertising Glossary

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Above The Fold - Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor.
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Backbone - That part of the Internet infrastructure consisting of high speed telecommunications lines that carry the bulk of Internet traffic to smaller regional networking companies and ISPs. If there is a problem on the backbone web pages and banner advertisements may not load as fast or at all.

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