Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

239

Featured Term

Pay Per Click - See CPC.

Newest Term

Preemptive

Popular Term

CPM

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AdServerStatus is a network diagnostic tool that assists in identifying the status of major ad servers on the Internet. Online tools include the ability to easily ping a server, run a port test or run a traceroute to identify the current status of over 1000 ad servers.

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Loss Leader - A product or service that loses money but due to its low advertised price gets consumers into stores where the advertiser hopes they will purchase other products or services.

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