Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Backbone - That part of the Internet infrastructure consisting of high speed telecommunications lines that carry the bulk of Internet traffic to smaller regional networking companies and ISPs. If there is a problem on the backbone web pages and banner advertisements may not load as fast or at all.

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CPD

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CPM

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Loss Leader - A product or service that loses money but due to its low advertised price gets consumers into stores where the advertiser hopes they will purchase other products or services.

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