Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Rich Media - A type of advertisement technology that often includes richer graphics, audio or video within the advertisement. Unlike static or animated GIF banner advertisements, rich media advertisements often enable users to interact with the banner without leaving the page on which it appears. Some popular types of rich media banners are created with HTML, Shockwave & Flash.

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CPD

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CPM

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AdServerStatus is a network diagnostic tool that assists in identifying the status of major ad servers on the Internet. Online tools include the ability to easily ping a server, run a port test or run a traceroute to identify the current status of over 1000 ad servers.

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ATL - Above the line (ATL) is any advertising technique which focuses on general media such as TV, cinema, radio, print and Internet.

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