Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Supertitials - Rich media advertisements that download in the backround while a visitor is reading a web page and launch a browser window only when it has complete downloaded. They are attractive to advertisers as they permit larger and more interactive ads than a traditional banner and since they preload in the backround are not as annoying as pop ups and intersitials.

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CPD

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CPM

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AdBizEvents is a database of advertising events including seminars, trade shows, meetings, exhibitions & more. Get event names, dates, costs, and contact info.

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BTL - Below the line (BTL) is a type of sales promotion focusing on short-term incentives, usually targetted towards consumers.

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