Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Defeating Cache - This process, also known as "cache bursting", is accomplished by adding a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is not cached and banner advertisement impressions are not undercounted.

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CPD

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CPM

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AdBizChat is a online meeting place for those interested in chatting about advertising. You can get a question answered or just join in on a advertising discussion with other publishers and advertisers in real time.

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Copywriter - One who create the words and concepts for ads and commercials.

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