Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Proxy Server - A web server between a web site and a users browser that is used to cache frequently accessed data from a web site so that it may be accessed quicker. Commonly used by ISP's with slow connections or heavy loads.

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CPD

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CPM

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AdBizStocks is a resource for getting quick access to stock and other financial information on publically traded advertising companies. Access links to quotes, charts, analyst ratings, SEC filings, annual reports, fundamentals, intraday, insider trading & more.

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Direct Response - A type of advertisement that allows recipients to respond directly to the sender to order a product/service or get more information. Common methods of response include mail, telephone and email.

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