Being unique in the business world is everything. With an out-of-the-box business concept, you are separating yourself from your competition and building your own brand.
Same goes with having a business space. Making your store a one-of-a-kind space will attract attention of your target audience and boost onsite sale. To do that, you need a hot concept to serve as a bait.
If you are planning on opening a concept store for your retail business, here is a simple guide on creating a store concept:
- Start with identifying what your business is all about
The first order of business is to know what your business is all about. If you are an experienced entrepreneur, it might be a bit easy for you to identify these points. But for those who are just starting in the industry, it might be considered as one of the hardest phase as you are building your brand. You need to sit down and think of your business in both macro and micro level. On a macro-level, how do you want your business to be perceived? On a micro-level, how do you want your business to be remembered by the stakeholders including your customers? You need to answer that while determining the basic facts about your business. Remember that your business space speak volumes of your brand. Without p
- Follow by determining what is your unique value proposition
Again, if you are an old-time player in the business, it could easier for you. However, if you are just on your way, you need to take time on developing this aspect. The unique value proposition or unique selling point is the one thing that separates you from your competition. Go back to the drawing board and check what it is the one thing that YOU can only offer to your customers. This can be a business service or trait that you only have. Once you identify it, it can easier for you to apply it, especially on your business space.
- Get a consultation
Okay, so you have the business facts and the unique selling point. The next thing that you need to do is to find someone who can bring those ideas to reality, by way of a design. Consult with a company that offers commercial interior design in Dubai. These professionals will help you conceptualize a design based on the facts you have at hand.
- Start creating a draft
Once you are able to find a design company that will handle your project, expect that everything will be in full speed according to the agreed plan. Your interior designer will probably present a couple of store design based on your concept. Be sure to check each thoroughly before you agree to one.
- Polish the final design theme or concept
Before you start with the building process, have the final copy of the design. Remember, once you agree into it, no major changes can be done.
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